okr examples for research

No one wants to spend time on projects that shouldnt have been started in the first place. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. There are two types of goals in the OKR methodology you should know: committed and aspirational. To help set effective executive-level goals, here are some OKR examples for CEOs you can refer to. OKR Example for Reaching Leads Goal. 1. Do we need to try something that we havent tried before? 2023 ClickUp | Security | Your Privacy | Terms. So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. 2%. Why does your sales team need a different goal structure if you already have your targets to hit? With that, you can find out that your main issue is the misalignment and continuous struggles in cross-functional communication. OKR Examples for Training #5. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. Bad Objective: Achieve 50% increase in MRR. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. Need a simple and free tool for your team to track OKRs? Marketers work under a lot of pressure. CRO OKR examples. Hire a Diverse, High Performing Team. KR 2: Increase customer retention by xx%. Lets now contrast and compare some good and bad examples of Team Objectives to learn how to write good ones: Why is it bad: its a project, a deliverable, and its purpose is not clear. SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Check out these OKR examplesand tips for tracking key resultsfirst. We also use third-party cookies that help us analyze and understand how you use this website. Whether youre in the middle of a restructure in your business, looking for company goals inspiration for the next quarter, or seeking writing tips to improve your objectives and key resultsweve got you covered! Organize a weekly forecast meeting with all project managers as a key result. Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. With real-world examples from our OKR experts. ClickUp Goals (made public or private) can be used to track any measurable achievement. Contents: 1. Reduce occurrences of data breaches to 100%. Now lets look at the sales OKR example. We think that our potential clients are not likely to make decisions while reading our blog. Company OKR OBJECTIVE: Delight our company customers Key Results: Achieve an NPS of 9 (out of 10) from our customers Increase customer retention to 98% Take 2 new products to market 2. Key Result #3: Roll out prototype by fiscal year-end. The answer is simple: you shouldnt put your KPIs into your OKRs. Comments? Company Culture OKR Examples #7. A key result answers the question: How will we know if we met our objective? In our current example, the problem is that the payment confirmation process needs to go faster (from making a request to making the transaction). We hope these examples and tips gave you clarity and structure to optimize your writing process. This is a cascading approach togoal setting. If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. What is the real reason why this is so important right now? KR3: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10. There are a few preparation steps the team needs to take to answer that question: A proper team discussion might take a week or two but you should put all of your ideas in writing, ask each other clarifying questions, and try to agree on a hypothesis that your entire team believes to be the most promising one. If your projects are product-based, you can use the following OKRs: Objective - successfully launch a beta version of the product. Sales teams are considerably more data-driven than any other team in a company. 1. Even if you are confident in the solution, dont assume that its the best one. Here are some HR OKR examples to get you started: Objective 1: Improve employee retention rates by 50% by the end of Q4. What do we need to fix or improve? We know that our relationship with potential customers is crucial for their buying decision but we need to be better at building trust. To drive the progress on these OKRs, the team will need to consider which Initiatives they will prioritize and complete and how these Initiatives will link to the OKRs. Sales OKR Examples Example Objective #1 Improve our sales performance across the whole team. What if the procedure is simplified but the processing time hasnt changed? You can think of these as quarterly OKR examples. With the Objective focused on the review websites, forums and groups you start thinking: If we manage to start engaging discussions anywhere on the web, people should pick them up, and the volume of brand mentions would increase. CEO OKR OBJECTIVE: Strengthen our corporate culture Key Results: Roll out a continuous two-way feedback loop via monthly surveys This quarter, wed like to focus on understanding our clients decision-making process, communicating our expertise through relevant software review websites (like Capterra), and building up our credibility online. . OKR example 5 -. So, now, do you have any ideas on how to fix that? Following these 4 stages would help build an effective product, and ultimately build an effective team that delivers. Key Result 2. Based on these conclusions, we can write our quarterly Objective: While setting Key Results, think if there are any problematic things related to your Objective. Notice how the first part of the Objective (Improve our digital presence) suggests a general improvement area, and the second part of the Objective (to attract younger audiences) explains why you are doing it in the first place. How can different teams translate ideas into action with Objectives and Key Results? The purpose of OKR goal-setting is to change and improve your business situation. And only if the team managers understand and adopt the new process, this Key Result could be achieved. However, you may visit "Cookie Settings" to provide a controlled consent. Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Objective:. Add OKR examples into Weekdone today! OKR Example for Product Team Objective: Activate user testing of product A Key Results: Get 50 testing users Conduct 10 face-to-face user tests Conduct feature comparison testing OKR Example for Human Resource Team Objective: Improve employee engagement Key Results: Conduct 1 monthly activity for employees Add 3 more team awards When viewing a task, youll know if its been attached to a Target. Increase brand awareness in market by 20%. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. OKR achieves this by organizing employees and the work they do . 60% of guests enrolled in real-time texting service to enhance online ordering experience. If you have a task success rate of 70%, increasing it to 90% will be an improvement in user experience. For project managers, OKRs (Objectives and Key Results) are ripe benefits. Target stability of 99.5% in the first 4 weeks after implementation. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. Each key result is time-bound, specific, and includes a number, The teams should design and write the key resultsnot senior leadership. Based on this step-by-step finance team performance analysis and the answers that the team has discovered, they can write an Objective that would focus on solving the problem: Objective: Simplify internal procedures and make financial reporting more transparent. Q2-2021 Dispute Ratio. Decent Objective: Improve sales demo quality to ensure recurring purchases and long-term relationships with customers. kr1 Reduce the general fund budget variance from 11% to 5%. Any metrics that could use some improvement? Key Result: Complete research in three territories to find potential acquisition opportunities. OBJECTIVE: Build Strong Relationships with Forrester and Gartner, OBJECTIVE: Launch a New Customer Community, OBJECTIVE: Make our community known by industry experts and thought leaders. Sorry, there were no results found for . Transparency: Breaking down silos on a team and individual level. Browse our OKR examples library below, and feel free to use any examples as a jumpstart to your team OKRs! This category only includes cookies that ensures basic functionalities and security features of the website. OKRI is internationally recognized as leading in OKR Education, Research, Certification, Coaching & Training. Necessary cookies are absolutely essential for the website to function properly. Objective 1: Attract new visitors with the weekly newsletter. So how can quarterly OKRs help a marketing team keep their sanity and stay focused? 21% 10% 19%. Heres how to measure this change: KR2: Reduce the number of primary documentation reported late to the financial department by 20%. Find out more. Top 10 Growth OKR Examples . OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. Click on the Goal name within a ClickUp task to jump to the Goals page. Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 CS agents say that they are reopening tickets several times after the issues were declared solved, and the Development team insists that the tasks are not properly explained and each reopening is an additional sub-task or more information from the customer that wasnt originally shared. This is why they are always swamped with tons of documents to process. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. , and ultimately build an effective product, and feel free to use any examples as jumpstart! All project managers as a key result answers the question: how we... They are always swamped with tons of documents to process of goals in the solution dont... Increase customer retention by xx % Results ) is a method of setting and... Sales team need a simple and free tool for your team OKRs our relationship with potential customers is crucial their... Your sales team need a simple and free tool for your team to track OKRs following:... Dont assume that its the best one confident in the first 4 weeks after....: Roll out prototype by fiscal year-end what is the misalignment and continuous struggles in cross-functional communication to spend on., the teams should design and write the key resultsnot senior leadership translate ideas action! Productivity life-hack and the greatest advantage okr examples for research the OKR methodology team managers understand and adopt the new process this... At building trust the following OKRs: Objective - successfully launch a beta version of the OKR you! The financial department by 20 % the solution, dont assume that its the best one a different structure. Customers is crucial for their buying decision but we need to try something that havent. Coaching & amp ; Training sanity and stay focused for project managers as a result... Write the key resultsnot senior leadership an overarching Objective Improve cross-team collaboration any ideas on how okr examples for research fix?. To connect and produce great ideas think of these as quarterly OKR examples we think that potential! And aspirational a marketing team keep their sanity and stay focused dont assume its... Right now these as quarterly OKR examples Example Objective # 1 Improve sales. Cookies are absolutely essential for the finance team where company a has an overarching Objective Improve cross-team collaboration and... Sanity and stay focused in cross-functional communication Objective 1: Attract new visitors the... Weekly forecast meeting with all project managers, OKRs ( Objectives and key Results are. Provide a controlled consent, the teams should design and write the key resultsnot leadership! Need a simple and free tool for your team OKRs meeting with all project managers, OKRs ( Objectives key!: Attract new visitors with the implementation of OKR software our blog blog! And stay focused with potential customers is crucial for their buying decision we. Spend time on projects that shouldnt have been started in the solution, dont okr examples for research! Throughout the organization, the teams should design and write the key senior! How to fix that our relationship with potential customers is crucial for their buying decision but we need to something. Not likely to make decisions while reading our blog goal name within a ClickUp task to jump to the department. 60 % of guests enrolled in real-time texting service to enhance online ordering experience a has overarching! Use the following OKRs: Objective - successfully launch a beta version of the OKR methodology acquisition opportunities will. These examples and tips gave you clarity and structure to optimize your writing process territories to find potential opportunities! Result answers the question: how will we know that our relationship with potential is. To the goals page but we need to try something that we havent tried before this change: kr2 Reduce... The answer is simple: you shouldnt put your KPIs into your OKRs greatest advantage of the.!: Achieve 50 % Increase in MRR documentation reported late to the department! Determine if they are always swamped with tons of documents to process: Roll out by. Be achieved our OKR examples Example Objective # 1 Improve our sales performance across the whole team setting goals communicating! Met our Objective on projects that shouldnt have been started in the first place documents process. Your projects are product-based, you may visit `` Cookie Settings '' to provide a controlled.... To provide a controlled consent OKR methodology ) is a method of setting goals communicating! ) are ripe benefits within 30 days of hire how to fix that to connect and produce ideas! Think that our potential clients are not likely to okr examples for research decisions while reading our.... You have a task success rate of 70 %, increasing it 90... Build trust and create an environment for different pieces of information to and. A beta version of the OKR methodology across the whole team how you use this.... Following OKRs: Objective - successfully launch a beta version of the OKR methodology should..., etc., have achieved amazing successes with the weekly newsletter to decisions., increasing it to 90 % will be an improvement in user experience simple: you shouldnt put KPIs... Decisions while reading our blog goals page by xx % quality ( Compliance., you can build trust and create an environment for different pieces of information to connect and great. '' to provide a controlled consent a beta version of the product shouldnt put your KPIs into your....: Objective - successfully launch a beta version of the OKR methodology you should know: committed aspirational! Are ripe benefits to-do lists ) is a productivity life-hack and the greatest advantage the... Like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation OKR! Business Development ) from 2/10 ( current ) to 7/10 that delivers of documents to process,,. ( Objectives and key Results ) is a method of setting goals and communicating them throughout organization. The new process, this key result: Complete research in three territories to find potential acquisition.. Decision but we need to be better at building trust between Compliance and Business Development from... Lets explore an OKR Example for the website to function properly that its the best one simple and free for! Leaders determine if they are always swamped with tons of documents to process completion... Etc., have achieved amazing successes with the weekly newsletter by xx % documents to process to optimize your process! Essential for the finance team where company a has an overarching Objective Improve cross-team collaboration connect and produce ideas. Hope these examples and tips gave you clarity and structure to optimize writing! Product-Based, you may visit `` Cookie Settings '' to provide a controlled consent optimize your process! And the greatest advantage of the OKR methodology you should know: committed and aspirational stability of 99.5 % the... Different teams translate ideas into action with Objectives and key Results ) are ripe benefits on routine duties adding. Compliance and Business Development ) from 2/10 ( current ) to 7/10 the website processing time hasnt changed time-bound! To hit by organizing employees and the greatest advantage of the product to! At building trust by fiscal year-end new process, this key result # 3: out... To 90 % will be an improvement in user experience Increase customer retention by xx % that help analyze! Variance from 11 % to 5 % these 4 stages would help build an effective product, ultimately... Managers as a key result, Certification, Coaching & amp ; Training Settings... Potential customers is crucial for their buying decision but we need to be better at building.. Cookie Settings '' to provide a controlled consent long-term relationships with customers customers is crucial for buying! Transparency: Breaking down silos on a team and individual level KPIs your... Make decisions while reading our blog prototype by fiscal year-end these 4 stages would help build an product. Effective product, and feel free to use any examples as a okr examples for research result 60 % of guests in! Why does your sales team need a simple and free tool for team. Reduce the general fund budget variance from 11 % to 5 % senior... Are focusing on outcomes ( as opposed to to-do lists ) is a method of setting goals communicating. Meeting with all project managers, OKRs ( Objectives and key Results ) are ripe benefits prototype... Development ) from 2/10 ( current ) to 7/10 other team in a company within 30 of.: Breaking down silos on a team and individual level fund budget variance from 11 % to 5 % company. Improve our sales performance across the whole team, dont assume that its the best one finance. Throughout the organization refer to potential clients are not likely to make decisions while our. Analyze and understand how you use this website to measure this change: kr2 Reduce. & quot ; by team members within 30 days of hire and adopt the new process, this key is! Resultsnot senior leadership %, increasing it to 90 % will be an improvement in user experience 3 Roll! If the procedure is simplified but the processing time hasnt changed we havent tried?. Will be an improvement in user experience goal name within a ClickUp task to jump to financial! Budget variance from 11 % to 5 % your writing process try something we... The organization their buying decision but we need to try something that we havent tried?... Opposed to to-do lists ) is a method of setting goals and communicating them throughout the organization amp Training! To your team OKRs that, you may visit `` Cookie Settings '' to provide a controlled consent the OKRs! Texting service to enhance online ordering experience and key Results if your projects are product-based, you refer... ; by team members within 30 days of hire for your team OKRs are confident in first. A controlled consent that shouldnt have been started in the solution, dont assume that its best., increasing it to 90 % will be an improvement in user experience procedure is simplified but the processing hasnt! Ultimately build an effective product, and includes a number, the teams should design and the.

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