sustainability in the fitness industry

The global health-club industry raked in nearly $98 billion in 2019, showing little to no signs of slowing down. Trends suggest that todays consumer, impacted by pandemic events, thinks more about fitness within the realm of self-care and total wellness. Visit Sustainability Report for all the latest insights on sustainability in sport and fitness. Accessed May 27, 2022: stillmed.olympics.com/media/Document%20Library/OlympicOrg/IOC/What-We-Do/celebrate-olympic-games/Sustainability/IOC-Sustainability-Policy.pdf?_ga=2.236230785.1012195710.1652258127-1295766687.1652258127. Read more about our Terms & Conditions and our Privacy Policy. While hot-air hand dryers may seem like a simple fix, theyve received mixed reviews. Millennials and Gen Z also represent 80% of club members, according to 2019 research conducted by Les Mills (2022). A crisis management strategy of sustainable development is thus essential to ensure competitiveness in the fitness market. How to make your gym more eco - practical sustainability tips At the core of this trend is making fitness more accessible and convenientand less dauntingwith emphasis on moving your body however, wherever, and whenever you can. Here are a few ideas and tips: Shift to digital. Demonstrating your commitment to the environment and social responsibility can help improve relationships with employees and customers, attract new prospects, and reflect a positive image in your community. This is especially true for cherry wood. The Australian Olympic Committee president, Andrew Liveris, said in April 2022 that the 2032 Brisbane Olympic Games will go down to the ground level of sustainability. Liveris told The Sydney Morning Herald, [We] have to globally coordinate a response to this challenge and we have the Olympics to showcase [sustainable] technologies (Robinson 2022). Sustainability practices are inextricably linked with human health and well-being. Total industry revenue is estimated to be $81.5bn in 2023, down from its peak of $96.7bn in 2019. The universal definition of sustainability is 'development that meets the needs of the present without compromising the ability of future generations to meet their own needs'. Ask about incentives. SportsArt is leading the fitness industry in terms of eco-innovation, sustainability, design and quality. The future of fitness industry is looking forward to brighter skies after an uncertain period manifested a shift in the way people exercise. Consumer behaviour and technology will continue to drive the fitness industry. This service provider offers consultations on business operations: As a shift towards sustainable fitness rather than get-fit-quick alternatives continues to rise, there are various opportunities within the industry to meet consumer demand. [CDATA[ Accessed May 27, 2022: mckinsey.com/business-functions/people-and-organizational-performance/our-insights/great-attrition-or-great-attraction-the-choice-is-yours. It means helping people fall in love with fitness so that they want to work out. . Balanced Body, Inc., a manufacturer of Pilates and other training equipment and an educational provider in the fitness industry, is a model green fitness business. ), See also: 40 Future Fitness Trends to Grow Your Business. If you own or manage a gym or fitness center, its time to get serious about sustainability. De Smet, A., et al. Very quickly after we started implementing energy-saving measures, we [saw] utility costs level off in markets where energy costs are rising., It may be easiest to implement green initiatives at a facility if youre building it from the ground up, but even a redesign or remodel is a good time to make these changes. The 13 th sports development five-year plan is contributing in the achievement of several SDGs such as SDG3 (healthy lifestyle through developing sports training and fitness exercise), SDG8 (economic development through investment in the sports industry and providing job opportunities to the public), SDG9 (industry, innovation, and . Walker, T. 2021. Along with regional chains, colleges and universities have become customers of SportsArt due to student groups searching to bring sustainable solutions to campus fitness centers. Is Sustainability Consulting Better Than An In-House Team? There are many business benefits to being an eco-friendly gym or fitness center. Gyms routinely use an abundance of cleaning products to sanitize the facility and ensure cleanliness. Aesthetic as well as high-quality fitness equipment that is also sustainable can be found in the Shark Fitness Shop. Gyms that embrace sustainable fitness provide consumers the opportunity to flex their purchasing power to choose environmentally-friendly gyms and seek out facilities that mirror their wellness lifestyles and mindsets. Then its important to develop a strategy for reducing those impacts and making sure all departments in the company buy into the plan, as well as ensuring there is clarity around who is responsible for ensuring its delivery. Complying with an approved code of practice is voluntary but, by proving your . An economic contribution report commissioned by Fitness Australia and prepared by Access Economics estimates that Australia's fitness centres can provide savings in direct health care costs of up to $108 million per annum. The battles to tackle global physical inactivity and prevent climate change are inextricably linked, with neither likely to succeed unless holistic and sustainable solutions can be sought. Different methods to attract and engage and create loyalty with members. Cut back on plastic wrap. The term refers to alternate means of moving your body, including low-impact workouts, stretching, and nature walks. From yoga mats to hand weights, there are several opportunities to switch to more eco-friendly gear and supplies in your gym. Start your green fitness training now and get involved with our environment. Part of this . HCM Magazine. Boesel notes that sales of energy-generating equipment have grown in the last few years as a result of sustainability education and increasing awareness of energy-generating products, but he thinks the industry can do better. What key points should companies consider when kicking off a sustainability program?Firstly, they have to know their own impact before they can do anything about it. These gyms find unique ways to reduce energy and water usage and focus on using products safe for human and planet health. In addition to conserving energy, install energy-generating equipment when possible. Solid wood, for example, darkens over time. Gyms can use hundreds of thousands gallons of water per year to fill pools, run showers, operate HVAC, and clean the facility. There are several ways to improve lighting efficiency in your gym such as simply changing all your bulbs to LEDs. Be visual!. ), Now, as the fitness industry continues to recover after months of COVID-19 restrictions, fitness professionals can redefine business as usual to integrate an emphasis on green fitness.. Haller, K., Lee, J., & Cheung, J. The Sustainability Checklist: 25 Things To Do when Launching and Managing a Sustainability Program, Alphemita Financial Services: Offering Sustainable Finance Solutions and Planning (With ESG Investments and a Green Culture). Fitness professionals are in the business of transformation, motivation, education and inspiration. Evaluate systems for both energy efficiency and wellness. Fitness providers could get a good balance between what they offer and what they expect people to consume. Accordingly, the gym equipment and fitness machines at NOHrD are mainly made with wood and other natural materials. Buy greenand local. By incorporating sustainability into the core of your business, youll attract more customers and employees, gain their trust and loyalty, and yes, help protect the environment. The more you offer, the more you tend people to consume. The fitness industry has been booming during the pandemic. In revenue terms, this represents a 15.7% decrease to the overall industry however sectors within it (e.g. They do not have to keep unused hot water up to temperature. She has recently graduated from Virginia Wesleyan University with a BS in Biology and Environmental Studies. Sustainability and environmental protection in the fitness industry - It works! Accessed May 30, 2022: epa.gov/greenerproducts/frequent-questions-about-sustainable-marketplace-and-green-products#One. You can also read more about the dangers of conventional cleaning products and their green alternatives. With so many sites it can be challenging to maintain a sustainable approach to gym operations without the time and resources to implement a strategic sustainability plan - which is exactly the opportunity the Covid-19 shutdown provided for . EPA (U.S. Environmental Protection Agency). More and more fitness studios, but also athletes, are recognising the benefits for themselves and the environment when they act sustainably. We all share a passion for creating a positive impact in ways that other businesses are either afraid to go or havent even thought of going. If you own a building and are considering a remodel, conduct an energy audit. Accessed May 30, 2022: epa.gov/smartgrowth/us-green-building-councils-leadership-energy-and-environmental-design-leedr. Especially if you are selling products like energy drinks and protein powder containers, providing recycling can further reduce plastic waste. Only young and smooth solid core wood is processed. We would like to show you that this sustainable basic idea can also be implemented there with the ECO-friendly fitness equipment providers NOHrD and SportsArt. 2.2. The total42 percentis the largest share attributed to any single industry. All of this reduces chemicals throughout the life cycle of the product. In fact, consumers and employees alike are often highly motivated to support companies that take this extra step. It's become so popular that recently the IDEA Fitness Journal published an entire issue about the many ways that the fitness industry has made positive changes, or can make changes, to be more energy-conscious and reduce waste. Historically, there has been very little crossover between the fitness industry and sustainability focused research. David Attenboroughs Blue Planet exposed a large audience to the damage plastic pollution is doing to the ocean, while the Intergovernmental Panel on Climate Change (IPCC) has said, in no uncertain terms, that without rapid and unprecedented changes to our lifestyles and business practices, the world is hurtling towards climate catastrophe. Shirley Archer, JD, MA Sep 13, 2022 Kwak-Hefferan, E., & Palmer, & L. 2022. Business playbook: How to work toward net-zero carbon emissions. When you buy something using the retail links in our content, we may earn a small commission. Remind clients to bring water bottles to classes or sessions. Choose mats and flooring tiles made from recycled content and invest in a single adjustable dumbbell set rather than numerous dumbbells for various weights. Sustainability initiatives are being integrated into fitness and sports worldwide. 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